Concord watches were first founded in the 1900’s in Bienne, Switzerland by two young watchmakers. After World War I, Concord watches became highly esteemed as not only incredible timepieces, but amazing works of art, with their jeweled platinum watches decorated with diamonds, emeralds, rubies and sapphires. The diamonds that are placed on the watches are meticulously scrutinized so that they will precisely match the appearance of the watch. The Concord La Scala Grande has 292 brilliant-cut diamonds, and has been awarded as one of the top diamond pieces. Concord watches include three categories for style: there are sport watches, fashion, and sport luxury ones. The Collection includes the Bennington, the Carlton, Delirium, La Scala, Mariner, Saratoga, Sportivo, Veneto, and Soiree. The Bennington’s are water resistant watches that have crocodile straps, and come in 18K yellow gold or stainless steel. The Carlton is sleek and stylish, and comes with a mother-of-pearl dial, and is also water resistant. The Delirium has a rectangular case, and comes in 18K white, yellow, or rose gold. La Scala has a retro, geometric design with its many angles and curves. The Mariner was inspired by the Concord Mariner, which was the world’s first ultra-flat sports luxury watch. The Saratoga has an 8-sided bezel and is known as a modern version of a sport luxury watch. The Sportivo combines a sporty look with flair, and is offered in stainless steel with diamonds. The Veneto is available in 18K gold, and comes in either a square, round, rectangular, or Tonneau case, and is encrusted with diamonds. And finally, the Soiree collection includes ladies’ evening timepieces which portray elegance and everlasting beauty.