The name Maurice Lacroix stands for decades of experience in the production of high-quality watches. In 1961, Zurich-based Desco von Schulthess AG acquired an assembly facility in Saignelégier, a town in the Canton of Jura, where it produced private label watches for the national and international market. In 1975, the company laid initial foundations for its successful corporate history by introducing its first watch under the name of Maurice Lacroix in Austria. The brand was launched on the Spanish market a year later and, after another four years, the company founded its own sales organization in Germany. Then, two decades after launching its first watch, the company successfully entered the US market in 1995. In the fall of 2001, Maurice Lacroix S.A., previously a division of Desco von Schulthess AG, became an independent legal entity, thus generating ideal conditions in which to achieve its ambitious international growth targets.

Today, Maurice Lacroix, which has a total of 250 employees worldwide, is one of the most successful Swiss watch brands, both nationally and internationally, and is represented in more than 4,000 specialist shops in 45 countries all over the world. The company, one of the few independent Swiss watch manufacturers, has already established itself as a market leader in Germany in the upper middle-price segment, while in the USA the brand is one of the most dynamic in the industry.